Welcome!

Harmonizing Marketing + Sales

“Musicians play their instruments. I play the orchestra.”
– Steve Jobs

In my marketing career I’ve played many parts – strategist, designer, creative director, copy writer, social media manager, event executioner, proofreader, photographer, tech trainer and customer service advocate, to name but a few.  I love the variety that marketing offers – I learn something new all the time – and if I don’t know a lot about it, I’m pretty tenacious, learn quickly and thankfully, also happen to love research! 

Whether you’re a colleague or a future client, welcome!

 

BECKY SEBRING  I  Marketing Executive  Brand Ambassador

About Me

A native of Orange County, California, Ms. Sebring has many influences responsible for the person and professional she is today.  Coming from three generations of school teachers has given her a passion for learning, a strong internal focus, insight for relationship building and effective organizational skills (not to mention her love of proofreading using a red pen!).

Becky’s creativity began at an early age and her interest in advertising led her to a natural choice of college majors, graduating with a Bachelor of Science degree in Business Administration/Marketing from Cal State University, Long Beach.

After working through college in the retail and hospitality industries, Becky got hands-on experience in the advertising world, learning the ropes in a few boutique ad agencies, then a few years later began her career in the real estate industry at Century 21 Real Estate Corporation in Irvine, CA where she managed a $40 million national advertising budget for one of the biggest brands in the industry, and yes, even wore a gold coat on occasion.  She was soon promoted to Director of Marketing for the Western U.S. where she retooled the regional marketing plans to help elevate sales efforts by generating more brand impressions, and targeting new niche markets including the first Hispanic marketing program for the company. Read more…

Blog

Boosting Brand Preference: The Voice of Your Customer

Brand awareness, the measurement of consumers’ knowledge of your brand and brand image, how consumers perceive your company, product or service, is a marriage that directly translates to “wallet share.”  Developing a positive, meaningful and powerful brand image will create customer stickiness that translates into sales. But what happens when your brand awareness and image …

4 Tips For Managing Interpersonal Relationships on Your Next Project

Working with a variety of divisions or departments in a company presents interesting challenges.  Apart from whatever processes or protocols are in place to get your projects completed through inter-department or division channels, there’s a human layer here that takes some thoughtful handling.  While it may be someone’s job description to contribute to your goal, …

Testimonials

“Becky Sebring is a highly successful Marketing Executive and I have known and worked with her for a number of years. I would recommend her for various Marketing and Account Management poistions. Becky has the ability to create target market plans, manage various agencies all working toward a common marketing objective. Becky is effective in Brand Management and has the ability to work with difficult franchisees. Becky is an Outstanding person and I would hire her again.”

Tom Kunz, Vice President, Western Division, Century 21 Real Estate

 

“Becky is extraordinary — the absolute backbone behind First American’s and Zip’s strategic partnership. Both companies had large, diverse teams (both functionally and geographically) which we needed to harness across multiple initiatives in complex operating environments. Her energy, attentiveness, tirelessness, ability to anticipate what was needed next, friendliness, thoroughness, and general smarts combined well with a solid sense of ethics and fair play. I can honestly say that every opportunity or challenge that we faced together was made better by her participation. I would welcome the opportunity to work with her again, and I know she will be a tremendous asset to whichever organization she joins.”

Scott Bekemeyer, Vice President, Business Development, ZipRealty

 

“I worked with Becky for several years during which she played THE key role in delivering top notch service from First American branch offices nationwide in support of ZipRealty’s sales operations. In sum, Becky was a standout partner for us. Her world class focus on customer service combined with exceptional communications skills and determined follow through on all initiatives clearly set her above other core business partners ZipRealty has worked with. I would welcome the opportunity to collaborate with Becky in the future.”

Stefan Peterson, Vice President of Operations, ZipRealty

 

“I highly recommend Becky Sebring as I have watched her accomplish tasks with very difficult, demanding and challenging customers. We worked in the residential real estate service business selling technology to Realtors that did not understand why they needed these products and did not have the money to pay for them. Becky was a “listener”, who was client oriented and knowledable about broker needs and how to satisfy them. Her positive personality allows her to be consistent, and at all times professional which leads to a “win- win” ongoing relationship for she and her customer / client.”

Ken Tuchtan, Vice President, First American Title Company

Continue reading “Testimonials”

Resume

Becky Sebring

Orange County, CA


beckysebring@gmail.com  /
www.linkedin.com/in/beckysebring

Click here to download my resume as a PDF


QUALIFICATIONS

Marketing leader and account management professional who has positively impacted revenue growth by identifying strategic marketing and account opportunities, executing targeted campaigns, expanding client offerings through a consultative approach, improving organizational processes and reducing operational expense. Experienced in delivering the highest standards of customer care, nurturing qualified sales leads and managing cross-functional team resources. Highly organized, personable and adept at managing multiple projects and deadlines. Strong presentation and communication skills, ability to quickly formulate “big picture” objectives and deliver on strategy.


SKILLS SUMMARY

  • Brand Strategy
  • Integrated Marketing Plans
  • Communications & Digital Marketing
  • Account Management & Sales Support
  • Project Management
  • Graphic Design
  • Technology Training & Onboarding
  • Creative Direction & Production
  • Copy Writing & Editing
  • Presentations
  • Trade Shows & Events

PROFESSIONAL EXPERIENCE

Marketing/Advertising/Communications

  • Develop and implement integrated marketing plans to drive revenue:
    • Managed a $40 million national advertising budget including media placement, print production, research, and creative direction resulting in 99% brand awareness and 85% brand preference.
    • Planned and executed regional marketing plans to leverage local market impact of national initiatives including niche marketing, promotions and special events covering 73 designated market areas in 22 states in the western United States.
    • Developed branding, messaging and media placement for a new product launch that led to a #2 position in a growing industry.
    • Identified new product offerings and marketing channels to create new business opportunities and develop strategic plans and efficient processes to capture market share.
    • Developed and managed intranet content and social media blogging sites.
  • Plan and execute traditional and digital marketing initiatives:
    • Developed large scale promotions and marketing support for a Century 21 sponsored cruise giveaway sweepstakes with Royal Caribbean and “Turn Ahead the Clock” events with Major League Baseball resulting in an 80% increase of in-store traffic and leads.
    • Leveraged lead generation and brand presence at industry trade shows and conferences including booth promotions, advertising, messaging, demos, booth design, and CRM marketing communications.
  • Manage ad agency resources and supervise campaign production and media buying:
    • Supervised and coordinated production on all aspects of campaigns including creative direction, copy writing, casting talent, proofing, estimating and managing production.
    • Initiated and approved media buys for television, radio, print and online.
    • Coordinated direct mail and email programs including copy writing, design, response mechanism, lead management and list selection.

Account Management/Business Development

  • Develop long-term client relationships and generate additional revenue streams by creating value as a trusted advisor and providing excellent customer care.
    • Helped establish the first national accounts division for First American Financial Services resulting in more than $6 million of incremental revenue annually through in-network client marketing and education.
    • Managed client accounts for several small to medium-sized advertising and direct mail agencies in various industries including finance, real estate, healthcare and technology.
  • Provide on-going coaching, direction and communication for the successful execution of company products and technology services resulting in client retention and high customer satisfaction.
    • Created and managed processes for account onboarding, technology training and issue resolution.
  • Direct marketing research to identify customer targets and optimal sales channels.

Customer Service/Training/Management

  • Developed and executed technology roll-out plans and provided training and support for HomeLink, First American and Realty Executives to accomplish adoption goals and long-term utilization. Created train the trainer program and trained internal staff.
  • Implement clear and concise communication for clients and internal teams:
    • Crafted communication plans to keep internal divisions and executives informed of sales and marketing opportunities
    • Created team leadership and communication that united internal and field teams.
    • Created, trained and supervised customer service team, set service goals and maintained service level standards.
    • Created and delivered transaction management and intranet/CRM technology training programs for Realty Executives brokers and agents. Developed a custom marketing certification course including curriculum, training guides, training videos, train-the-trainer program, marketing communications and certification seal.
  • Manage and mentor internal teams including hiring, firing, compensation, goal setting and accountability.
  • Supervise cross-functional or matrix resources to execute projects and deliverables.

Project Management

  • Conceptualize and manage projects using MS Project, Visio and PowerPoint.
  • Keep deadlines on track, delegate and manage matrix resources, adapt to circumstances, provide concise communication and manage budgets.

EMPLOYMENT HISTORY

TITLE RESOURCE GROUP – Irvine, CA
Marketing Director, March 2016 to Present

JML REAL ESTATE SERVICES, LLC – Orange County, CA
Consultant, January 2014 to March 2016

REALTYTRAC – Irvine, CA
Director of Marketing & Broker Services/VP, RealtyTrac Network, June 2013 to November 2013

REALTY EXECUTIVES INTERNATIONAL – Phoenix, AZ
Director of Franchise Services and Education, 2012 to 2013

FIRST AMERICAN FINANCIAL CORP. – Santa Ana, CA
National Account Director/Vice President, 2010 to 2011
Senior Account Executive, 2005 to 2010
Account Manager/Consultant, 2003 to 2005

HOMELINK SERVICES, INC. – Irvine, CA; Shelton, CT
Director Western Region, Broker Account Management, 2002
Senior Sales Manager, 2001

REEZ, INC. – Santa Ana, CA; San Jose, CA
Director of Marketing, 2000 to 2001

CENTURY 21 REAL ESTATE CORP. – Irvine, CA; Parsippany, NJ
Director of Regional Marketing, 1995 to 2000
National Advertising Manager, 1993 to 1995


INDUSTRY EXPERIENCE

    • 5 years in Advertising Agencies (Corcoran & Assoc.; Design Associates; Walter Latham)
    • 20 years in Real Estate Industry (Century 21; REEZ, Inc.; HomeLink Services; First American, Realty Executives Int’l, RealtyTrac)
    • 6 years in Technology Industry (REEZ, Inc.; HomeLink Services; First American/MarketLinx, Realty Executives Int’l)
    • 6 years in Hotel Industry (Grand Hotel, Anaheim; Hyatt Regency, Long Beach)

EDUCATION

BS, Business Administration/Marketing – California State University, Long Beach

Microsoft Word, Excel, PowerPoint, Visio, Salesforce, GoTo Meeting


INTERESTS & CAUSES

iSanctuary (Irvine, CA) Volunteer

Second Harvest Food Bank of Orange County (Irvine, CA) Volunteer

Habitat for Humanity of Orange County (Santa Ana, CA) Gala Fundraising Co-Chair, Volunteer

Mariners Church (Irvine, CA) Volunteer, Co-leader